Shopping & Retail

Greater Wausau has a bounty of boutiques, specialty, and big box stores to explore. Whether you need some sporting goods for your weekend adventure or just need to grab some necessities, you’ll find it here. 

Wausau’s Downtown River District offers a blend of big-city style and small-town atmosphere. Take a leisurely stroll through downtown Wausau to experience a mix of unique specialty shops. Visit the beautiful and historic Washington Square and Third Street Lifestyle Center for a variety of options including sophisticated clothing, specialty gifts, and artwork.

Rib Mountain Drive is one of the largest retail districts in the area, offering nationally favorite brands. Home to major stores such as Wal-Mart, Best Buy, Kohl’s, Petco, Barnes & Noble Bookstore, Dick’s Sporting Goods, and more. You could spend a better part of the day going from store to store and check-off most everything on your shopping list.

Rothschild, Schofield and Weston host a number of specialty shops, Target, Ace Hardware, several automotive parts stores, a golf and hockey equipment retailer, and a shop to pick up your favorite Wisconsin team’s fan gear.

Object Homewares

Gifts | Antiques | Home A carefully sourced collection of sustainable new & old goods for a…

Nicole's Boutique

"Fashionistas WELCOME! First quality. Dresses, Jeans, Tops, Shoes, and Jewels from designers across…

Isaac's Fine Apparel

Isaac’s Fine Apparel & Accessories is a classy, trendy women’s boutique, with exceptional quality…

Downtown Grocery

An Everyday Farmer’s Market with 100% certified organic fresh fruits & vegetables sourced locally…

Janke Book Store

Established in 1874 and purchased by Carl Janke after his U.S. Army discharge from World War I in…

Restaurants

Variety is the spice of life, and the Wausau area offers plenty of options for your…

Things To Do

Although Central Wisconsin has become a hub for outdoor fun, we are not lacking on…

Events

Sporting events, theater performances, local music, marathons, international events…